Friday, November 5, 2010

Final Comparative Analysis Between BBc's Network Africa and Kiss 100's Morning Breakfast show-Prudence Zoe Glorious 0-1333

BBC’s Network Africa.
Target Audience: Everybody interested in Africa’s happenings
Is a magazine show that consists of  breakfast news, sport and features.
According to www.bbc.co.uk, Network Africa is the agenda setting, presenter driven; morning peak time Pan-African show that breaks the news and reports on stories unfolding.
Network Africa is on-air on Mondays to Fridays 03:30, 04:30, 05:30, 06:30 and 07:30 GMT and Saturdays and Sundays at 04:00 and 06:00 GMT.
The host of the show is Audrey Brown who takes from Ben Malor. Throughout the show correspondents and reporters from all over Africa share their reports. Some of them are; Caroline Karobia from Kenya, Peter Okoche, John James from Ivory Coast and Jonathan Pelele from Monrovia. Also Jonathan Izad who airs a segment of the show called, “latest from the news room”. From what I gathered from their profiles, as much as the show is an African Themed show, Its host is not African and most of the reporters are not of Africa Descent.
The theme is what I coined, “Pan-African happenings”. This is justified by the whole layout of the show, the music the play is strictly African, their jingle, which is a cockcrow, reflects an African Morning, and all their news and features’ are from Africa.
This is a very basic News show but the originality may come in where they have dedicated the whole show to broadcast Pan-African news, collect Pan-African news and stick to only that.
The Source of this Program is Regional and foreign, Network Africa is Situated in London but has correspondents all over Africa.
The shows worldview is secular because they deal with worldly happenings. The show state hard news facts and African cultural aspects. Their main agenda is to share and broadcast African news and culture to the world and they do it very well. Moreover, as usual in any news piece there is some stuff that will contradict with ones faith but at the same time, those are the real issues at hand.
What I would do differently in this show is I would add a segment whereby people could be taught a new word from an African language but I like the fact that they share an African proverb in every show.
THE BIG PREAKFAST ON KISS 100
TIME: 0600hrs-1000hrs
DURATION: 4 hours
HOSTS: Caroline Mutoko, Larry Asego and Jalang’o
TARGET AUDIENCE: All Kenya citizens and residents although it is a huge hit with the youth
PROGRAMME SOURCE: Local

The show is a 4 hour  long magazine breakfast show that is entertaining and tackles on a lot of local issues,
 Music is used regularly in between interviews to break monotony. There are also traffic updates, news headlines, news and station identity.  Advertisements are also included.  Voice exaggeration is used quite often as well as appropriate pauses to let the information sink in.
 Mood varies from serious to happy depending on the message being put across. The script does not seem to be well crafted and thus is poorly executed during the interview. Sound levels are fine apart from a few times where the interviewers seem to be shouting. Back announcements are used to remind the audience what is being talked about.  Audience is given a chance to comment or ask questions via phone ins or texts.
The programme tackles an issue that is affecting Kenyans at the moment. It is a lively programme and keeps one entertained.Caroline Mutoko is very fluent and confident.
Jalango is sometimes  unprofessional and use improper language.   He  interrupt the interviewees instead of letting them finish what it is they are trying to say.
 Kiss 100’s show is local unlike BBC’s and hence bbc has a wider coverage.
The Kiss 100 show advocates for materialism. They are always trying  to sell something to the audience. They uphold consumerism/






1 comment:

  1. Prudence, your critique if fairly incisive, but you could make it more detailed than this.

    Rosemary

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