Hey guys……! Hope you’ve been having a fantastic time with your studio time and all the class that you have attended so far. We (Adams & Julian) are sorry for not posting what we presented during the first class on time but I hope the notes blow will help you to have a clear understanding of basics introduction on radio. I start with characteristics of radio.
Characteristics of Radio
Ø It’s audio.
Ø It stimulates imagination.
Ø It speaks to millions.
Ø Radio speaks to individuals-reaches one person at a time.
Ø The speed of radio-reaches audience faster than TV.
Ø Radio has no boundaries.
Ø Radio is transient.
Ø Radio on demand (ROD) applicable to radio on the internet.
Ø Radio as an accompaniment.
Ø Radio is selective.
Ø Radio lacks space.
Ø The personality of radio.
Ø Simplicity of radio
Ø Radio is low cost.
Ø Radio teaches.
Ø Radio has music.
Ø Radio can surprise.
Ø Radio can suffer from interference.
The purpose of Radio
o Give information.
o Educate people.
o Entertain people.
o Re-assure people.
o Shock people-sensition of the stations.
o To enjoy oneself.
o To create change.
o To preserve the status-quo.
o To convert to one’s own beliefs.
o To present options.
Music Programming.


Important preliminaries to consider when you want to make a successful programe:
I. Issue of music copyright: All rights of the producer and of the owner of the recorded work should be reserved. Unauthorized public performance, broadcasting and copying of this record is prohibited.
II. The broadcasters should encourage performers by providing opportunities for them to broadcast. They should not forget to their obligation to ‘live’ music.
III. Finally, top-flight material deserves the best handling. It is easy to regard a track simply as a thing instead of a person.
Clock format.
Designing a music programe on one-hour clockface has several advantages for both the presenter and the scheduler: It allows balancing show between music and speech, types of music and the spread of commercials. It is a great help in maintaining consistency when another presenter has to to take over: and it enables format changes to be made with the minimum of disruption. The clock provides a solid framework from which a presenter may depart if need be, and pick up again just as easy.
The the producer must have a target audience besed on particular age or demographic group. This obviously affect the music chosen, and a reasonable rule of thumb assumes that the musical taste of many people was formed in their teens.
Dj Programmes.
The Dj is to be unique, to find and establish a distinctive formula different from all other DJs. To be successful, therefore, the DJ’s personality and programe style must not only make contact with the individual listerner, but in themselves be essential reason for the listeners’s attention.
a) The low-profile Dj-The purpose of the programe may be to provide background listening and all that is required is the occasional station identification or time check.
b) The specialist Dj- Here the Dj spice their introduction with anecdotes about the artists and stories of happenings at recording sessions, as well as informed comment on performance comparisons and music itself.
c) The personality Dj- This is the most common of all Dj types. The role maens doing more than just playing tracks with some spontaneous ad libs in between. The Dj must communicate personally, creating a sense of friendship with the audience. They should entertain not embarrass the listener. The programmes require two kinds of preparation. The first is in deciding what to say and finally when to say it.
Julian and Adams, you have done well to post your notes. But, can you edit and also use a web friendly colours? At the moment, it is real an upheal task reading your posting.
ReplyDeleteRosemary