COMPARISON BETWEEN BBC News and Ghetto FM news Babu Elly 08-2029 COM 361

COMPARISON BETWEEN BBC News and Ghetto FM news
Babu Elly 08-2029 COM 361
BBC target audience: Almost everybody around the Globe interested in News
Ghetto FM target audience: Residents of the Ghettos
Time: 7-7:15 am
Anchor BBC: Jonathan Ross
Anchor Ghetto: Manu/Emmanuel
As a journalist I would argue that many people think that ‘Media big is good for Kenyan but diversity is overrated’ but this is not the case because when I listen to BBC news and Ghetto FM news they all have a similar effect on its audience all its news is cognitive in a way that it is written for a specific audience, although BBC tends to Broadcast from a global perspective.
Ghetto FM news target residents of the Ghetto alone, their news is timely, mostly local and talks about things that happened in the Ghetto and around there, it is researched and backed up by researched data, if it is International News it agrees with other stations including BBC, the language used is a mixture of Kiswahili, English and sheng because of the target audience. They rarely have teasers or commentary and their way of anchoring lacks the seriousness of hard news presentation like Tonal variation, Pitch, Pause. Ghetto Fm anchors either give short forms for their names or one name.
On the other BBC news has a wider coverage it goes International that is why they have BBC News, BBC red Button, BBC sky at night and BBC world News all meant for a specific audience. Their sources range from Internet, Hot mails, BBC online Websites, their presenters give their News from the hard news angle with a little teasers and commentaries.
What I would do to better BBC News
I appreciate the fact that they have a Chinese Presenter anchoring in Swahili which brings in the appreciation of cultural diversity and they also have correspondents everywhere, however I would introduce a slot where Swahili Citizens abroad would listen just to local news alone from home without necessarily having to take most of the air on International news which probably they may have heard.
On Ghetto FM, I would ensure that they stop relying on other stations Vox pops by also going and getting vox pop not only for the National News they cover but also for their local news because this would give their news credibility and also ensure that their Journalist gather awards because News without vox pops sound like rumors or a story